I’ve loved Pinterest since it first came out and you had to get invited to join. Yeah, old school Pinterest. But I always used it for personal things I was interested in, until last August, when I decided to get serious about using Pinterest to help bring traffic to my blog. I immediately created a Pinterest board for my blog, and then quickly got to work pinning images from my blog posts or quickly creating them to add to my board using canva.com. I also started using Pinterest schedulers: both Boardbooster and Tailwind offer free trials, so try them both out if you want and then stick with the one you like better. 🙂
At the beginning of March, I took a serious look at my Google and Pinterest analytics. And I saw a huge discrepancy. My most popular posts on my blog were getting very few repins. My most popular pins being repinned were not ones getting a lot of traffic. So I made a few changes to a few pins and watched to see what would happen. And was instantly AMAZED at how making a minor change to a pin could lead to sooooo many new repins. I still have a lot to learn about making Pinterest images (graphic design is not one my strengths, haha) but I do want to share what I’ve learned with you. So, without any further ado:
Standard pin size is 735 x 1102. Seriously folks, it makes a big difference having your pin be the right size. Don’t believe me? Check out this pin, from one of my most popular posts:
Check it out, the pin on the left was pinned to Pinterest when I wrote the post on September 2nd. I scheduled it to be pinned to all my group boards and after 6 months, it had only been repinned 37 times. 37! Did I mention this is my most popular post on my blog? So I uploaded the picture to picmonkey.com and resized it to ideal Pinterest pin size. You’ll notice, I made no other changes. It’s the exact same pin, exact same description, just resized to ideal Pinterest size. I then uploaded it to my blog post, pinned it to my Pinterest board, and then scheduled it to be pinned to my group boards, rather than the smaller one. Took me about 5-10 minutes to do the whole thing. Definitely a worthwhile 5-10 minutes…
Three weeks later and I have 621 repins. Lesson learned. Make sure your Pinterest pins are all the right size, it makes a biiiig difference!!
Obviously, you want to write something that catches people’s attention so they repin your pin AND go to check out your blog post. I originally had a pin of one of my blog posts called Watching Your Child Bloom. It was about how one day I went for a walk and saw this flower growing out of a crack in the sidewalk, while all the other flowers were growing in a nearby garden. And it became a lesson for me on appreciating my children and where they are at developmentally (both have special needs) rather than comparing them to how the other children are growing.
So, my first pin was titled Watching Your Child Bloom just like my blog post. It had a whopping 5 repins, and I deleted it. I wish I had kept it, just so I could show you the difference. I knew it needed a new wording for the new pin and since I couldn’t think of anything catchy or intriguing, I took a quote from the blog post. Now I have this:
It’s the same image, same pin description, repinned to as many group boards as before. But instead of saying Watching Your Child Bloom (which no one had any idea what it was referring to unless you clicked on it) it now had a quote that people liked. In fact, I’ve seen quite a few people repin it to their own boards called Quotes, as well as boards about parenting and special needs parenting. And in three weeks it has gotten 216 repins. Way better than 5, right?!?
Make sure your pins say something intriguing that they’ll want to click on it immediately, or says enough just the way it is that they will repin it for future reference/encouragement.
Every thing I read about tips on creating Pinterest pins talks about the importance of image. And that warm colors, such as yellow, orange and red are more likely to get repinned than cold colors like green, purple and blue. And well, blue is one of my blog branding colors, so what’s a girl to do?
I had one blog post that I wrote just before Thanksgiving last year. I created a super quick pinnable image for it. And watched hardly anyone repin it. I then decided to create a new image for it, give it a warm color fall theme to go with Thanksgiving.
I love this image (and text font too!!) sooo much better! (Oh, and it’s the correct size now too). It’s only got 23 repins after three weeks, but I’m not too worried about that. I’m hoping that it gets a lot more repins around Thanksgiving, as that’s what the post was originally intended for. And whether it does or not, 23 pins after three weeks is a lot better than seven pins after four months!
Got any Pinterest pins you could tweak a little bit and see if it gets more repins? Which of these strategies do you want to try? Or do you have other strategies for tweaking your pins to get more repins and traffic to your blog? I would love to hear your ideas!!